Yic Barbecue Market Visual Identity
Youjia Gu
Graphics, Illustration and Visual Communication Design Yic Barbecue Market Visual Identity by Youjia Gu Yic Barbecue Market is a visual identity created for a barbecue restaurant. The identity is built around the sound of grilling, expressed as Zila, which shapes the brand slogan and the wider copywriting system. A small carnivorous character named Zila beast serves as the brand mascot, with a cute face and an open mouth. Circular forms such as stars and yarn balls suggest planets and space, supporting a barbecue planet theme. Light orange and blue-green tones give the identity a playful and fashionable style. The identity is applied across a 280 square meter interior.
Bronze A' Design Award Winner
Yic Barbecue Market Visual Identity by Youjia Gu is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Yic Barbecue Market Visual Identity earned the Bronze A' Design Award in 2020 and is showcased on Graphic Design Winners among other remarkable designs. Explore the project details, discover other works by Youjia Gu and see why Yic Barbecue Market Visual Identity design rises above its competition.
About Yic Barbecue Market
Graphics, Illustration and Visual Communication Design Yic Barbecue Market Visual Identity by Youjia Gu Yic Barbecue Market is a visual identity created for a barbecue restaurant. The identity is built around the sound of grilling, expressed as Zila, which shapes the brand slogan and the wider copywriting system. A small carnivorous character named Zila beast serves as the brand mascot, with a cute face and an open mouth. Circular forms such as stars and yarn balls suggest planets and space, supporting a barbecue planet theme. Light orange and blue-green tones give the identity a playful and fashionable style. The identity is applied across a 280 square meter interior. Yic Barbecue Market earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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