Wolffstrunk Corporate Identity
Karen Cuthbert
Graphics, Illustration and Visual Communication Design Wolffstrunk Corporate Identity by Karen Cuthbert Wolffstrunk is a corporate identity created for a brand of fruit schnapps and fruit liqueurs produced in a private distillery. Graphic reduction and precision characterize the visual identity. A simplified figure of a wolf serves as the design mark of the corporate design system, and the stylized shape of a drop is added to the figure. A movable head gives the mark a humorous character and allows dynamic layouts. The system includes a composite mark, business documents, bottle labels, posters, postcards, a brand book and a short website animation.
Silver A' Design Award Winner
Wolffstrunk Corporate Identity by Karen Cuthbert is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Wolffstrunk Corporate Identity earned the Silver A' Design Award in 2021 and is showcased on Graphic Design Winners among other outstanding designs. Explore the details of the project, discover other works by Karen Cuthbert and see why Wolffstrunk Corporate Identity design sets itself apart from its competition.
About Wolffstrunk
Graphics, Illustration and Visual Communication Design Wolffstrunk Corporate Identity by Karen Cuthbert Wolffstrunk is a corporate identity created for a brand of fruit schnapps and fruit liqueurs produced in a private distillery. Graphic reduction and precision characterize the visual identity. A simplified figure of a wolf serves as the design mark of the corporate design system, and the stylized shape of a drop is added to the figure. A movable head gives the mark a humorous character and allows dynamic layouts. The system includes a composite mark, business documents, bottle labels, posters, postcards, a brand book and a short website animation. Wolffstrunk earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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