Jie Yi Couture Branding
Yiwen Tu
Graphics, Illustration and Visual Communication Design Jie Yi Couture Branding by Yiwen Tu Jie Yi Couture is a brand identity created for a couture studio in Shanghai. The Chinese character Jie means to solve and to deconstruct, while Yi means one, unity and consistency. The logo is built with Chinese typography, and parts of the characters are replaced with symbols of a mannequin and scissors. Pattern-making sketches form the main visual element, and their lines, curves and notes create a detailed pattern. The identity is applied to packaging offered in several sizes. The design conveys craftsmanship and a semi-custom tailoring service.
A' Design Award Winner
Jie Yi Couture Branding by Yiwen Tu is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Jie Yi Couture Branding earned the A' Design Award in 2021 and is showcased on Graphic Design Winners among other remarkable designs. Explore the project details, discover other works by Yiwen Tu and see why Jie Yi Couture Branding design stands out from its competition.
About Jie Yi Couture
Graphics, Illustration and Visual Communication Design Jie Yi Couture Branding by Yiwen Tu Jie Yi Couture is a brand identity created for a couture studio in Shanghai. The Chinese character Jie means to solve and to deconstruct, while Yi means one, unity and consistency. The logo is built with Chinese typography, and parts of the characters are replaced with symbols of a mannequin and scissors. Pattern-making sketches form the main visual element, and their lines, curves and notes create a detailed pattern. The identity is applied to packaging offered in several sizes. The design conveys craftsmanship and a semi-custom tailoring service. Jie Yi Couture earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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