Ben Su Restaurant
Chao Feng
Graphics, Illustration and Visual Communication Design Ben Su Restaurant by Chao Feng Ben Su is a brand identity created for a sauerkraut fish restaurant. The identity is built on the core product feature of intangible cultural heritage sauerkraut, which is handmade and pickled for 280 days without preservatives. The main poster presents these product advantages in a direct visual form, using soft curves and strong color contrast for high recognition. The restaurant covers 260 square meters and includes a sauerkraut display area at the entrance. Scenes and props connect the visual identity with the interior space.
Bronze A' Design Award Winner
Ben Su Restaurant by Chao Feng is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Ben Su Restaurant earned the Bronze A' Design Award in 2021 and is showcased on Graphic Design Winners among other remarkable designs. Explore the project details, discover other works by Chao Feng and see why Ben Su Restaurant design stands out from its competition.
About Ben Su
Graphics, Illustration and Visual Communication Design Ben Su Restaurant by Chao Feng Ben Su is a brand identity created for a sauerkraut fish restaurant. The identity is built on the core product feature of intangible cultural heritage sauerkraut, which is handmade and pickled for 280 days without preservatives. The main poster presents these product advantages in a direct visual form, using soft curves and strong color contrast for high recognition. The restaurant covers 260 square meters and includes a sauerkraut display area at the entrance. Scenes and props connect the visual identity with the interior space. Ben Su earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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