Clarity Corporate Identity
Jeffery Fulton
Graphics, Illustration and Visual Communication Design Clarity Corporate Identity by Jeffery Fulton Clarity is a corporate identity designed for a technology company. The logo combines two symbols used in coding, placed within a triangle that conveys onward movement. A dark blue tone communicates trust, while a bright blue tone refers to technology. The typeface Neo Sans is used for its modern appearance, which pairs well with the rounded corners of the logo. Gradients and abstract forms are avoided, so the identity relies on simple shapes and coding characters. The identity is also applied to corporate merchandise.
Bronze A' Design Award Winner
Clarity Corporate Identity by Jeffery Fulton is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Clarity Corporate Identity earned the Bronze A' Design Award in 2021 and is showcased on Graphic Design Winners among other remarkable designs. Explore the details of the project, discover other works by Jeffery Fulton and see why Clarity Corporate Identity design stands out from its competition.
About Clarity
Graphics, Illustration and Visual Communication Design Clarity Corporate Identity by Jeffery Fulton Clarity is a corporate identity designed for a technology company. The logo combines two symbols used in coding, placed within a triangle that conveys onward movement. A dark blue tone communicates trust, while a bright blue tone refers to technology. The typeface Neo Sans is used for its modern appearance, which pairs well with the rounded corners of the logo. Gradients and abstract forms are avoided, so the identity relies on simple shapes and coding characters. The identity is also applied to corporate merchandise. Clarity earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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