ZhenYue Logo and Brand Identity
Guangzhou Cheung Ying Design Co., Ltd.
Graphics, Illustration and Visual Communication Design ZhenYue Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd. ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items.
Bronze A' Design Award Winner
ZhenYue Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd. is a winner of the A' Graphics, Illustration and Visual Communication Design Award. ZhenYue Logo and Brand Identity earned the Bronze A' Design Award in 2022 and is showcased on Graphic Design Winners among other exceptional designs. Explore the project details, discover other works by Guangzhou Cheung Ying Design Co., Ltd. and see why ZhenYue Logo and Brand Identity design sets itself apart from its competition.
About ZhenYue
Graphics, Illustration and Visual Communication Design ZhenYue Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd. ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items. ZhenYue earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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