Jaya Beach Tennis Corporate Identity
ARBO design
Graphics, Illustration and Visual Communication Design Jaya Beach Tennis Corporate Identity by ARBO design It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.
Bronze A' Design Award Winner
Jaya Beach Tennis Corporate Identity by ARBO design is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Jaya Beach Tennis Corporate Identity earned the Bronze A' Design Award in 2023 and is showcased on Graphic Design Winners among other exceptional designs. Explore the details of the project, discover other works by ARBO design and see why Jaya Beach Tennis Corporate Identity design rises above its competition.
About Jaya Beach Tennis
Graphics, Illustration and Visual Communication Design Jaya Beach Tennis Corporate Identity by ARBO design It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports. Jaya Beach Tennis earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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