LAX Branding
Jonathan Ramirez and Juliana Betancur
Graphics, Illustration and Visual Communication Design LAX Branding by Jonathan Ramirez and Juliana Betancur The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation.
Bronze A' Design Award Winner
LAX Branding by Jonathan Ramirez and Juliana Betancur is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. LAX Branding earned the Bronze A' Design Award in 2024 and is showcased on Graphic Design Winners among other exceptional designs. Explore the details of the project, discover other works by Jonathan Ramirez and Juliana Betancur and see why LAX Branding design stands out from its competition.
About LAX
Graphics, Illustration and Visual Communication Design LAX Branding by Jonathan Ramirez and Juliana Betancur The client was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name Lax derives from ChiLax or ReLax, conveying a sense of calm to users. To add distinction, It included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, It combined key elements, a heart for customer love, pixels for data, and the X for relaxation. LAX earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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