China in the Classics Cultural Program
Zhou Haiwen, Che Shilong and Guo Cheng
Graphics, Illustration and Visual Communication Design China in the Classics Cultural Program by Zhou Haiwen, Che Shilong and Guo Cheng China in the Classics is a promotional graphic design created for a television program about ancient Chinese classics. Books form the main subject of the design. Ancient books of the East and the West are referenced, including Chinese bamboo slips, thread-bound books, parchment scrolls and hardcover books. These forms are deconstructed and reorganized into simple visual symbols. The titles of ten classics are combined with Chinese calligraphy. The gift box uses special tactile paper. The design helps people of different cultural backgrounds understand Chinese books and stories.
Bronze A' Design Award Winner
China in the Classics Cultural Program by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. China in the Classics Cultural Program earned the Bronze A' Design Award in 2024 and is showcased on Graphic Design Winners among other outstanding designs. Explore the details of the project, discover other works by Zhou Haiwen, Che Shilong and Guo Cheng and see why China in the Classics Cultural Program design stands out from its competition.
About China in the Classics
Graphics, Illustration and Visual Communication Design China in the Classics Cultural Program by Zhou Haiwen, Che Shilong and Guo Cheng China in the Classics is a promotional graphic design created for a television program about ancient Chinese classics. Books form the main subject of the design. Ancient books of the East and the West are referenced, including Chinese bamboo slips, thread-bound books, parchment scrolls and hardcover books. These forms are deconstructed and reorganized into simple visual symbols. The titles of ten classics are combined with Chinese calligraphy. The gift box uses special tactile paper. The design helps people of different cultural backgrounds understand Chinese books and stories. China in the Classics earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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