Xuannao Master Cha Brand Identity
Menghao Zeng
Graphics, Illustration and Visual Communication Design Xuannao Master Cha Brand Identity by Menghao Zeng Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application.
Silver A' Design Award Winner
Xuannao Master Cha Brand Identity by Menghao Zeng is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Xuannao Master Cha Brand Identity earned the Silver A' Design Award in 2024 and is showcased on Graphic Design Winners among other remarkable designs. Explore the details of the project, discover other works by Menghao Zeng and see why Xuannao Master Cha Brand Identity design stands out from its competition.
About Xuannao Master Cha
Graphics, Illustration and Visual Communication Design Xuannao Master Cha Brand Identity by Menghao Zeng Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application. Xuannao Master Cha earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as high-quality entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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