The National Gallery Visual Identity

Meng Chu Huang

The National Gallery Visual Identity by Meng Chu Huang, A' Design Award

Graphics, Illustration and Visual Communication Design The National Gallery Visual Identity by Meng Chu Huang The National Gallery is a visual identity created for the national art gallery in London. The identity replaces a typography-only logo with a distinct graphic mark. The new logo is a double L frame formed by seven lines. The seven lines refer to the painting collection, which spans the 13th to the 19th centuries. The logo remains legible at a minimum width of 0.75 inches. The wordmark places emphasis on London to improve visibility in online searches. The intent is to make the gallery easier to recognise worldwide.

A' Design Award Winner

The National Gallery Visual Identity by Meng Chu Huang is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. The National Gallery Visual Identity earned the A' Design Award in 2024 and is showcased on Graphic Design Winners among other remarkable designs. Explore the details of the project, discover other works by Meng Chu Huang and see why The National Gallery Visual Identity design rises above its competition.

About The National Gallery

Graphics, Illustration and Visual Communication Design The National Gallery Visual Identity by Meng Chu Huang The National Gallery is a visual identity created for the national art gallery in London. The identity replaces a typography-only logo with a distinct graphic mark. The new logo is a double L frame formed by seven lines. The seven lines refer to the painting collection, which spans the 13th to the 19th centuries. The logo remains legible at a minimum width of 0.75 inches. The wordmark places emphasis on London to improve visibility in online searches. The intent is to make the gallery easier to recognise worldwide. The National Gallery earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.

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