Coffee Machine Key Visual Posters
Edward Lu
Graphics, Illustration and Visual Communication Design Coffee Machine Key Visual Posters by Edward Lu Coffee Machine is a set of key visual posters created for a range of coffee makers. The posters move away from the leisurely lifestyle imagery common in coffee maker promotions and focus on long-standing heritage and German engineering. A beam of light links the past to the present in each scene. Four product series are given four themes: industrial components, technological innovations, global landmarks, and engineering marvels. Gears, circuit chips, miniature architecture and cosmic planets serve as visual metaphors. The scenes were built and rendered in 3D software.
A' Design Award Winner
Coffee Machine Key Visual Posters by Edward Lu is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Coffee Machine Key Visual Posters earned the A' Design Award in 2026 and is showcased on Graphic Design Winners among other exceptional designs. Explore the project details, discover other works by Edward Lu and see why Coffee Machine Key Visual Posters design rises above its competition.
About Coffee Machine
Graphics, Illustration and Visual Communication Design Coffee Machine Key Visual Posters by Edward Lu Coffee Machine is a set of key visual posters created for a range of coffee makers. The posters move away from the leisurely lifestyle imagery common in coffee maker promotions and focus on long-standing heritage and German engineering. A beam of light links the past to the present in each scene. Four product series are given four themes: industrial components, technological innovations, global landmarks, and engineering marvels. Gears, circuit chips, miniature architecture and cosmic planets serve as visual metaphors. The scenes were built and rendered in 3D software. Coffee Machine earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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