Jiangnan Collection Visual Identity
Deng Rui
Graphics, Illustration and Visual Communication Design Jiangnan Collection Visual Identity by Deng Rui Jiangnan Collection is a visual identity inspired by the water towns of southern China. The design reinterprets traditional architecture, rivers and everyday scenes through geometric composition and a modern color system. Cultural imagery is transformed into a scalable graphic system that adapts to lifestyle products such as silk scarves, paper cups, bookmarks and fridge magnets. The artwork was created with a digital illustration workflow and prepared in CMYK for accurate printing. The intent is to make regional heritage part of modern daily life.
Bronze A' Design Award Winner
Jiangnan Collection Visual Identity by Deng Rui is a winner of the A' Graphics, Illustration and Visual Communication Design Award. Jiangnan Collection Visual Identity earned the Bronze A' Design Award in 2026 and is showcased on Graphic Design Winners among other exceptional designs. Explore the project details, discover other works by Deng Rui and see why Jiangnan Collection Visual Identity design sets itself apart from its competition.
About Jiangnan Collection
Graphics, Illustration and Visual Communication Design Jiangnan Collection Visual Identity by Deng Rui Jiangnan Collection is a visual identity inspired by the water towns of southern China. The design reinterprets traditional architecture, rivers and everyday scenes through geometric composition and a modern color system. Cultural imagery is transformed into a scalable graphic system that adapts to lifestyle products such as silk scarves, paper cups, bookmarks and fridge magnets. The artwork was created with a digital illustration workflow and prepared in CMYK for accurate printing. The intent is to make regional heritage part of modern daily life. Jiangnan Collection earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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