Agave De Ray Brand Identity
Bojun Tan
Graphics, Illustration and Visual Communication Design Agave De Ray Brand Identity by Bojun Tan Agave De Ray presents a refined brand architecture for a Beijing based mezcal dealer, bridging Oaxacan heritage with urban hospitality. The project utilizes an adaptive identity where ingredients are personified as watchful spirits, merging playful illustration with a rigorous typographic system. By balancing artisanal textures with a muted earthen palette, the design establishes a sophisticated visual standard for boutique spirits, translating ancestral grit for a modern elite audience.
Bronze A' Design Award Winner
Agave De Ray Brand Identity by Bojun Tan is a highly esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Agave De Ray Brand Identity earned the Bronze A' Design Award in 2026 and is showcased on Graphic Design Winners among other remarkable designs. Explore the project details, discover other works by Bojun Tan and see why Agave De Ray Brand Identity design sets itself apart from its competition.
About Agave De Ray
Graphics, Illustration and Visual Communication Design Agave De Ray Brand Identity by Bojun Tan Agave De Ray presents a refined brand architecture for a Beijing based mezcal dealer, bridging Oaxacan heritage with urban hospitality. The project utilizes an adaptive identity where ingredients are personified as watchful spirits, merging playful illustration with a rigorous typographic system. By balancing artisanal textures with a muted earthen palette, the design establishes a sophisticated visual standard for boutique spirits, translating ancestral grit for a modern elite audience. Agave De Ray earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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