Pagoda Corporate Identity
1983ASIA
Graphics, Illustration and Visual Communication Design Pagoda Corporate Identity by 1983ASIA Pagoda is a corporate identity created for a Chinese fruit company. The identity is built around two monkey mascots, drawn first as pencil drafts and then developed with digital design software. Monkeys were chosen because they are linked with fruit in Chinese culture, where they also symbolise wisdom and courage. The mascots dance through the four seasons, and the flowers around them change with each mood. The colours refer to flowers, seasons and nature. Printing applies ultraviolet coating and hot stamping. The aim is to present Asian culture with respect for natural life.
A' Design Award Winner
Pagoda Corporate Identity by 1983ASIA is a distinguished winner of the A' Graphics, Illustration and Visual Communication Design Award. Pagoda Corporate Identity earned the A' Design Award in 2020 and is showcased on Graphic Design Winners among other outstanding designs. Explore the project details, discover other works by 1983ASIA and see why Pagoda Corporate Identity design sets itself apart from its competition.
About Pagoda
Graphics, Illustration and Visual Communication Design Pagoda Corporate Identity by 1983ASIA Pagoda is a corporate identity created for a Chinese fruit company. The identity is built around two monkey mascots, drawn first as pencil drafts and then developed with digital design software. Monkeys were chosen because they are linked with fruit in Chinese culture, where they also symbolise wisdom and courage. The mascots dance through the four seasons, and the flowers around them change with each mood. The colours refer to flowers, seasons and nature. Printing applies ultraviolet coating and hot stamping. The aim is to present Asian culture with respect for natural life. Pagoda earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by 1983ASIA
Graphics, Illustration and Visual Communication Design Menogga Branding Design by 1983ASIA
Graphics, Illustration and Visual Communication Design Yau Sik San Branding Design by 1983ASIA
More in Graphics, Illustration and Visual Communication Design
Graphics, Illustration and Visual Communication Design Korea Sports Branding and Visual Identity by Yena Choi
Graphics, Illustration and Visual Communication Design Designtide Tokyo 2024 Brand Identity by Kazune Watanabe
Graphics, Illustration and Visual Communication Design X Hale Campaign Design by Yiwen Tu
Graphics, Illustration and Visual Communication Design Trex Poster by HAN LIU
Graphics, Illustration and Visual Communication Design Plasma SF Typeface Design by Paul Robb
Graphics, Illustration and Visual Communication Design GAAHK Inauguration Ceremony Key Visual Design by Alex King
Design Excellence of the Day
Designer of the Day Every day the A' Design Award features a very talented designer who creates original and innovative designs, products, projects and architecture as the Designer of the Day. Today, we are pleased to present you one of the world's greatest designers whose designs shape how we experience the world.
Design Interview of the Day Read the latest interviews and conversations on design, creativity, technology and innovation between design journalists and world-famous designers, architects and brand managers. Learn how A' Design Award winner designers and brands deliver outstanding design excellence.
Design Team of the Day Every day the A' Design Award features a distinct award-winning, innovative and creative design team as the Design Team of the Day. Explore highly original and very creative architecture, good design, fashion, graphic design and design strategy projects from top design teams worldwide.
Design of the Day Every day the A' Design Award & Competition features a special design project demonstrating excellence in design as the Design of the Day. Today, we are very pleased to showcase an outstanding award-winning design that makes a positive difference with its design excellence.
Design Legend of the Day Selected by the A' Design Award & Competition, the Design Legend of the Day highlights legendary designers who make our world a better place with their superior products and projects that benefit and advance society. Explore design portfolios of world-class designers, star architects and innovators.
Designer Highlight of the Day Every day the A' Design Award & Competition spotlights a truly exceptional designer, star architect, creative leader or innovator whose works have been meritocratically selected as an outstanding example of good design as the Designer Highlight of the Day. Explore award-winning design portfolios.
Design Idea of the Day Every day the A' Design Award & Competition features a highly innovative design idea or creative concept showing original thinking and practical solutions as the Design Idea of the Day. Explore amazing award-winning concepts, inventive approaches and inspiring visions worldwide.
Design Brand of the Day Every day the A' Design Award & Competition features a distinguished design-driven brand, exploring the identity, creative vision, products and corporate projects of innovative enterprises and institutions as the Design Brand of the Day. Discover award-winning brands and their grand designs.
Design Trend of the Day Every day the A' Design Award & Competition explores an original design trend, featuring emerging styles, changing aesthetics and new creative directions in architecture, fashion, art, graphics, products and more as the Design Trend of the Day. Discover latest design trends today.
Ready for global recognition?
Nominate your design today to the A' Design Awards and take your place among the best designs of the world on Graphic Design Winners.
Nominate Now