HEMA Alliance Corporate Identity

Pedro Panetto

Graphics, Illustration and Visual Communication Design HEMA Alliance Corporate Identity by Pedro Panetto HEMA Alliance is a brand that seeks to embrace all practitioners of this sport in the world. All its symbolism seeks to express the sense of unity and diversity of the community. HEMA is an acronym for Historical European Martial Arts, because of this the different swords in its symbol. This brand has 160 variations, which allows each practitioner to fit the one he most identifies with.


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