Today Happiness Innovation Brand of Chinese Culture
Qin Zhen
Graphics, Illustration and Visual Communication Design Today Happiness Innovation Brand of Chinese Culture by Qin Zhen "Xi" has been the Chinese culture of congratulation, especially for the most important things in life, such as marriage. We put forward the brand proposition of "everything should be celebrated and everything should be happy" in the form of Chinese poetry, which means "life is full of joy, live with openness". The brand design extracts ancient Chinese elements, such as color, architecture and philosophy. Tonal with tradition red and the contrasting color with tide blue give priority to. Three product series, video, music and web together present brand.