De Toren Brand Identity

Graphics, Illustration and Visual Communication Design De Toren Brand Identity by Myrthe Koppelaar The service and product preperation standards of The Toren along with the company name, which refers to the city church, were an inspiration to the designer Myrthe Koppelaar to implement the upwards geometric shapes into the design. The geometric shapes take formation of a shield because she wanted to break the mould Cafeterias, by developing a logo that emphasised the standards and quality, rather than meeting the design type associated with the industry.