Jie Yi Couture Branding

Graphics, Illustration and Visual Communication Design Jie Yi Couture Branding by Yiwen Tu This is a branding project for Jie-Yi Couture Studio designed by Yiwen Tu. While the character "Jie" means to solve and to deconstruct in Chinese, "Yi" means one which is also referred to as unity and consistency. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers and guided the visual design.