Yoonly Visual Identity

Graphics, Illustration and Visual Communication Design Yoonly Visual Identity by Fanny De Bray Yoonly is a travelling agency for 20-to-35-year-olds who seek unique life experiences. The name contains 2 key ideas in a single name: “Young only” and “You only live once/YOLO. The letter "Y" with a pin creates an on/off button which perfectly illustrates the baseline: "switch on life". The two "O's" in Yoonly represent the infinity sign, emphasizing the idea of memories that will last a lifetime. The bottom of each letter flicks to the right, making the logo dynamic and textured. Duck green can evoke the sea and blue skies, while the orange colour evokes human warmth and sunshine.