Graphics, Illustration and Visual Communication Design Dragon Alley Visual Identification Design by Liu Tian Concept design of this project has distinctive dualism style of the East. Designers endow the Hot Pot with the feeling of releasing, while the Teahouse is relatively restrained, bringing opposite and unified experience to each visitors. Designers have also created a complete mythological system for it. Without apparent dragon, but take effect as a hidden element which brings “Crack of thunder", “Burst through clouds” and the inscriptions, as well as the contrast and winding of the simple and complex fonts. Therefore, to create a modern visual effect of collision and fusion.