Ipetta Brand Identity

Graphics, Illustration and Visual Communication Design Ipetta Brand Identity by Yue Dong This is a brand identity system designed for China's first technology company to focus on actuarial and claims processing services for pet insurance. The brand has an extensive range of services and is designed in both English and Chinese. In 2016 the designer was involved in a project on stray pet solutions in Shanghai, China, providing UI/UX design for the project. This was an opportunity to continue to focus on the current state of pets' lives.