Graphics, Illustration and Visual Communication Design EP Brand eXperience Design by Plus X The overall brand design encompasses and portrays an organic place that can capture various kinds of episodes of life in keeping with the brand name, which signifies a place where people who seek a diversified lifestyle gather together to create new stories. In order to express such brand characteristics, we created designs that can be flexibly modified, for a design system and brand experience that can exhibit the full spectrum of the brand's experiential nature.