Bergtor Visual Identity

Graphics, Illustration and Visual Communication Design Bergtor Visual Identity by Erika Baczó The project visualizes the meanings of the chosen word with the use of symbolism by adding geometric elements to the letters. The most important feature of the design is that the letter 'E' in the name is replaced by three horizontal lines which is a reference to the main lines of a garage door. The visual identity is shaped by a dynamic, urban, geometric pattern. The icon displays the horizontal garage door in a stylistic way, having the intent of materializing the image of the product in its essence.