Flowering Street Charity Project Identity

Mingjun Jiang

Graphics, Illustration and Visual Communication Design Flowering Street Charity Project Identity by Mingjun Jiang The shape of the logo was inspired by street signs in London. The main color of brand logo is extracted from Van Gogh's work Sunflower. Orange is the color of tulip flowers and sunlight, while the color of the brand is with reduced saturation, bearing the meanings that the long-term homeless life has added this bright orange a thin layer of gray. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.


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