Xphere Corporate Identity Rebranding

Graphics, Illustration and Visual Communication Design Xphere Corporate Identity Rebranding by Xiner Zheng The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. In 2020, Rongxing started to collaborate with Yibang, the design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.