SDDA Corporate Identity

Guorong Men

Graphics, Illustration and Visual Communication Design SDDA Corporate Identity by Guorong Men Rebranding of SDDA has made the visual communication of the long-established SDDA clearly and accurately. The old logo is a concrete dance figure, which always leads to misidentification of other associations. Therefore, concision and original are the primary goals of the rebranding. Finally Only a single line from two dance partners, mountain and rotating dance steps presents the concept of SDDA. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly.


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