CRCRTA Corporate Identity

Chen Zilong

Graphics, Illustration and Visual Communication Design CRCRTA Corporate Identity by Chen Zilong CRCRTA is the Chinese Research Centre for Radio and TV Art, which is a government management department. The colors are based on the three primary colors of TV red, green and blue, boldly innovating and integrating. It is a camera composed of three geometric figures, and two rectangles represent filters and paper in the Radio and TV Art industry. The triangle represents the lens or speaker. The fusion of logo and text, the visual sense of surrealism, is also the composition method of montage in film and television art.


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