SP Saffron Grotesk Type Specimen
Paul Robb
Graphics, Illustration and Visual Communication Design SP Saffron Grotesk Type Specimen by Paul Robb Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.