Stories of Communication Branding

Mengyi Xie

Graphics, Illustration and Visual Communication Design Stories of Communication Branding by Mengyi Xie This work is about the story of communication. Based on the main logo, a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. From Quipu-Knotted strings for information collection in prehistoric civilization to the age of AI, the logo family shows a whole history of communication technology of human. For the 15th anniversary of the School of Communication, ECNU, the visual identity design of project is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom and creativity.


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