Figura Branding and Packaging

Graphics, Illustration and Visual Communication Design Figura Branding and Packaging by Anja Zambelli Colak Figura is a line of healthy products that are inspired by Mediterranean cuisine and lifestyle. Figura branding is designed around the fig icon stylized to create an air balloon. Figura packaging reflects the hues, tones, and textures of the Mediterranean adorned with a splash of gold, enhancing the premium quality of the products. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design, this is why the air balloon icon was used. It tells the story of her voyage and her love for the Mediterranean.