Avant Modern Cuisine Brand Identity
Jiawei Wu
Graphics, Illustration and Visual Communication Design Avant Modern Cuisine Brand Identity by Jiawei Wu Avant is a fine dining restaurant located in China. The branding concept utilizes the owners' overseas experience to offer customers unique memories that they have gone on a journey. Starting with a menu which is designed to resemble as a passport. After each meal, customers will get a customized ticket that is designed according to a specific inspiration behind each dish and memories from the cities. This dining experience gets very popular when traveling was halted due to the Covid pandemic