Nisshin Seifun Group Snowflake Logos and Branding

Graphics, Illustration and Visual Communication Design Nisshin Seifun Group Snowflake Logos and Branding by Noriko Hirai (Nina) As the name implies, the logo is based on a snowflake flower, and the color is yellow, which means bright and happy. A new brand of confectionery flour made from 100 percent Hokkaido wheat. This product is targeted at patisseries that are particular about their ingredients. Since this is the successor to a product called Melty snow, designers were asked to create a logo with a familiar name, an appeal to the fact that it is made in Hokkaido, and a symbolic cuteness.