Naturally Fluid Brand Design

Graphics, Illustration and Visual Communication Design Naturally Fluid Brand Design by Roy Menezes The Kirloskar Vasundhara International Film Festival focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language to highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. Centrick kept it raw and unfiltered, coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.