Transam Carriers Brand Identity

Graphics, Illustration and Visual Communication Design Transam Carriers Brand Identity by Maksim Zinchuk Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Canada. The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. Transam Carriers chose to use this symbol to convey the spirit of its brand. The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.