Greeninful Rebranding

Graphics, Illustration and Visual Communication Design Greeninful Rebranding by Michelle Poon The rebranding design aims to refresh the look and feel of the young Greeninful and reposition it as a missionary brand that could echo with future generations. The visual system is designed to be engaging and community involved with bold colours and brush strokes. The colour choices are bright signifying hope and the images choices have to appear approachable and community focused. Shifted from a trading platform perspective, the design included the community building essence which is visually presented as collaborative raw handdrawn visuals that are flexible in usage.