Primary Residence Visual Branding

Tianzhen Evleen Huang

Graphics, Illustration and Visual Communication Design Primary Residence Visual Branding by Tianzhen Evleen Huang This is a visual identity design for a multidisciplinary brand that originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. It explores the relationship between the human condition and the meaning of home in an age of isolation. As known, home is where everyone perform activities that are closest to the hearts. The red, blue, and yellow primary color scheme of Bauhaus inspired to name the project Primary Residence, a double entendre alluding to the style of this project and the messages behind it.


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