Joy of Playing Brand Identity

Yana Okoliyska

Graphics, Illustration and Visual Communication Design Joy of Playing Brand Identity by Yana Okoliyska Balin is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. The design team developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.


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