Graphics, Illustration and Visual Communication Design Pakka Coffee Shop Brand Image by Sersen(SZ)Brand consulting Co., Ltd This is a cafe brand logo designed based on the brand culture and style of Pakka, which creates a young and friendly brand image and renders the brand more recognizable, thereby promoting the development of Chinese local coffee culture, making it It is integrated into daily life of the public. It is also an abstract embodiment of an interactive communication space provided for like-minded users.