Scaling Inc Brand Identity

Yanming Chen

Graphics, Illustration and Visual Communication Design Scaling Inc Brand Identity by Yanming Chen The design is mainly composed of five hexagon-like polygons to form a matrix lattice with a sense of technology and futurism. The matrix lattice forms a bee with a hexagon-shaped hollow block in the middle. The inspiration was converting four binaries and single hex codes in computer science. The design objective is to emphasize that the matrix lattice can function by itself and serve as a critical gear of a larger group, like a bee in its hive and a piece of code in the software.


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