It Is In Your Genes Dynamic Identity

Graphics, Illustration and Visual Communication Design It Is In Your Genes Dynamic Identity by Brand Bar Communications This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.