Joyful Garden Tour Brand Design

Beijing Jiaotong University

Graphics, Illustration and Visual Communication Design Joyful Garden Tour Brand Design by Beijing Jiaotong University Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.

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