Graphics, Illustration and Visual Communication Design B for Good Leaders Global Summit Network by Misteli Creative Agency The preliminary color of the design is orange, a bold color of warmth and happiness. The orange color is complemented with an array of warm colors, reds, yellows, and softer oranges, and joined by patterns which reflect the diversity of people and activities breathing life into the brand. The central eye design demonstrates the future vision of the brand, and the unique way of seeing the world. The result is a warm, diverse, and action driven identity.