Yuplet Branding Corporate Identity

Graphics, Illustration and Visual Communication Design Yuplet Branding Corporate Identity by Jake Wilkins This visual identity was developed for a digital marketplace focused on sustainable, upcycled, and handmade products. The system is centered around a crescent motif, used consistently across the wordmark, iconography, illustrations, and layout elements. Vivid green is applied to consumer-facing touchpoints, while a rich purple is used in merchant tools to create a clear distinction between user groups. Informed by research with digital-native participants, the design incorporates high contrast, rounded forms, and mobile-first visual cues.