Zuojiang Huashan Day Brand Identity

Graphics, Illustration and Visual Communication Design Zuojiang Huashan Day Brand Identity by Xuguang Zhu The Zuojiang Huashan Day brand identity draws on 2000 year old Huashan rock art motifs and contemporary internationalist design principles. The design team incorporated frog-shaped figures and bronze-drum patterns into a coherent visual system, while stylizing the pinyin for Huashan to evoke the textures of cliff carvings. The resulting mark is presented as a globally legible symbol intended to increase the visibility of the World Heritage Site and support cultural tourism development in Guangxi.