Asia Design Week 2025 Event Branding

OuZhenhao/Li Sheng/GuoMengyao/Xiuxinxin

Graphics, Illustration and Visual Communication Design Asia Design Week 2025 Event Branding by OuZhenhao/Li Sheng/GuoMengyao/Xiuxinxin This is the main visual identity created for the Asia Design Week Organizing Committee's participation in the Hebei International Industrial Design Week held in Xiong'an, China. The overall design features the interplay and layering of color, typography, and graphics to create high saturation complementary color layers, symbolizing cultural diversity, while the gradient areas suggest the potential for integration. The geometric layout balances rationality and emotion, transforming visual conflict into a design dialogue that ultimately initiates cross cultural dialogue through dynamic movement,

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