Artificial Realities Exhibition identity

Graphics, Illustration and Visual Communication Design Artificial Realities Exhibition identity by Alex Howell Artificial Realities, an exhibition of established and emerging artists, marks the 25th year since the inauguration of the East Wing Biennial. The exhibition identity, commissioned by the Courtauld Institute of Art (London) aimed to capture the essence of the artists exhibiting as well as the surroundings in which it was set. The identity graphically utilises the architectural elements of Somerset House merging with intricate graphic grids to create intrigue and uncertainty; this combined with clever use of typography and simple, yet bold colour scheme help evoke a strong exhibition identity.