Kinpak Brand Lab visual identity

Graphics, Illustration and Visual Communication Design Kinpak Brand Lab visual identity by Suyuan Luo If you ask how to transmission ideology by design,so it will be a good example.Lab's title comes from a Taiwanese poet wrote a poem,which said the wise man see white. They set out to design from the Chinese name called "jiàn bái".Design deformation by the seal script of the ancient Chinese font.It's boxy shape has the powerfully integrity,and the embodies reflect way of thinking by the process of pursue perfect. The design is both rational and emotional,and both simple and complex, this is the charm of visual language.