Graphics, Illustration and Visual Communication Design Neochi: The New Chinese Design organization, online platform by Lanjing Zhu The ultimate aim of this design project is to create a new organization called Neochi. This project will bring modern Chinese design and manufacture to the world. It includes, but is not limited to the creation of online and offline platforms, multiple seminars and exhibitions. The project covers a wide range of content and form. The educational part of the project plays important role at both online boutique and offline magazine.