Matcha Me Brand Identity
Daria Berezneva
Graphics, Illustration and Visual Communication Design Matcha Me Brand Identity by Daria Berezneva Matcha Me's new identity represents its true core; best tasting Matcha powder and a big love for Matcha tea. The new brand design reflects the main element "love for Matcha" at its heart and carries the symbol into the packaging design. The brand has a green colour palette inspired by the original Matcha powder tones and a pattern made out of the brand symbol.